Abhijit Mohanty

Abhijit Mohanty photo

Abhijit Mohanty,Ph.D.
Assistant Professor

Research & Publications

Journal Articles:

  • How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? The moderating effect of risk perception and Covid-19 anxiety, Health Marketing quarterly, Scopes Indexed and Related as B in ABDC, Print ISSN: 0735-9683 Online ISSN: 1545-0864
  • Service Quality and Service Recovery Influencing Customer Satisfaction: A Comparative Study Between Indian Public And Private Sector Banks, Journal of Emerging Technologies and Innovative Research (JETIR), Volume 7, Issue 12, pp.1163-1181, December, 2020, ISSN-2349-5162
  • Internal Marketing Mix and Employee satisfaction in service industry – a Literature Review, International Journal of Business Marketing and Management (IJBMM), Volume 4 Issue 7 July 2019, pp. 1-12, ISSN: 2456-4559
  • Impact of Internal marketing strategy on Employee satisfaction in Indian Commercial Banks: A comparative study, International Journal of Research and Analytical Reviews (IJRAR), Volume 6, Issue 2, June 2019, pp.897-911, P- ISSN 2349-5138 E-ISSN 2348-1269
  • Impact of Service Quality on Customer Satisfaction in Indian commercial banks: An empirical study in Odisha, Strategic Corporate Restructuring,
    Publisher: Astha School of Management, pp-236-245, August 2018, ISBN-978-93-5321-236-0
  • Women Entrepreneurs in Odisha: A Study of Issues And Challenges, Inspira- Journal of Modern Management & Entrepreneurship (JMME), Volume 08, No. 02, April, 2018, pp. 307-315, ISSN: 2231–167X
  • E- Banking: An Empirical Analysis of Service Quality Dimensions and E- customer satisfaction, Marketing Mastermind, volume- XV, No-2, April 2018, pp-48-58, ISSN – 0972-5156
  • Buying Behavior of Online consumers in Odisha: A critical Review, Rural India: Strategizing Business, 1st edition, January, 2017, pp.148-155, ISBN-1542495318
  • Environmental Sustainability-Challenges and Responses: A comparative study on oil companies in India, Management & Sustainability; South Asian Perspective, 2015,
    CPM, Colombo
  • Environmental Sustainability: A challenge for oil companies in India, Utkal Business Review, Vol.27(1), 2014, pp.105-114, ISSN- 0975-6191
  • Eco-labels supporting Green Business, Business of Being in Business: New Perspectives, 1st edition, Excel books, 2014, ISBN-978-93-5062-360-2