Abhijit Mohanty

Abhijit Mohanty,PhD

Assistant Professor

In The Sphere Of: Marketing

Qualification: Ph.D. (Utkal University), MBA (Marketing)

Email: abhijit@asthaeducation.in

He has eight years of teaching and research experience. Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, Centre for Agri-Management, Utkal University, Rajdhani College of Engineering and Management (RECM), Bhubaneswar, and Utkal University (as Research Fellow) are among the institutions where he has worked. He has published numerous research articles in peer-reviewed and Scopus-indexed journals. In addition, he has authored numerous journal articles which were published in management magazines and edited books. The study paper titled “How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? The moderating effect of risk perception and Covid-19 anxiety” was published in the Scopus-indexed journal “Health Marketing Quarterly”. He has also had the opportunity to attend international seminars and conferences held in countries like Sri-Lanka and Bangladesh, where he has presented research papers. He has also delivered papers at numerous national and international seminars organized by management institutions located in different parts of India. In addition, he has participated in Faculty Development Programmes (FDPs), Workshops, and training sessions.


  • Ph.D. in Management, Utkal University
  • UGC-NET (JRF) in Management
  • PGDM-IB from Institute of Finance and International Management (IFIM) Business School, Bangalore
  • B.A. (Hons.) Statistics from B.J.B (Autonomous) College, Bhubaneswar, Odisha
  • Class XII from S.C.S (Jr.) College, Puri, Odisha
  • Class X from Capital High School, Bhubaneswar

Research Interest

  • Internal Marketing
  • Services Marketing
  • Branding
  • Consumer behavior


  • UGC- NET JRF (2013)
  • Best Paper Award in National Seminar (2021) at MITCON, Pune

Teaching Interest

  • Product and Brand Management
  • Business Statistics
  • Marketing Research
  • Production and operation management
  • Integrated Marketing Mix
  • B2B Marketing
  • Sales and Distribution Management