Prafulla Kumar Padhi Publications

Prafulla Kumar Padhi

Prafulla Kumar Padhi, Ph.D.
Associate Professor

Research & Publications

Books:

  • Basic Accounting and Finance for IT Professionals, Notion Press, ISBN: 0000000-49705-9
  • Bharat Diversity and Business Management, Notion Press, ISBN: 0000000-50038-3

Journal Articles:

  • Religiosity, CSR Attitude and CSR Behaviour of SME Executives in Odisha: A Review, AIMS JOURNAL OF MANAGEMENT, Vol. 10, No. 1, July 2024, 13TH SEPT2024, PP 141-152, ISSN 2395-6852, https://aimsjournal.com/pdf/AIMS_Journal_of_Management_July_2024.pdf
  • Analysis of Personal Selling Behavior and Consumer Psychology, Salesmanship for Luxury Products, International Journal of Business Marketing and Management (IJBMM), Volume 9 Issue 4 July-Aug 2024, page No.-P.P.14-25, ISSN- 2456-4559, https://www.ijbmm.com/paper/July2024/8340436638.pdf
  • INFLUENCE OF VEHICLE MATRIX ON FMCG RETAILERS’ BUYING INTENTION, International Journal of Marketing Management, Vol. 16 Issuse.2, June 2024, Page No.- 331-340, ISSN- 2454-5007, https://www.ijmm.net/ijmmadmin/upload/ijlbps_665d6a2d7b923.pdf
  • Study of business model canvas of temple economy: Local temple brand-economic development model, International Journal of Research in Marketing Management and Sales, Volume 06(1), Page No.- 185-188, ISSN- 2663-3329, https://www.marketingjournal.net/article/view/167/6-1-26
  • The Role of CSR in Real Estate Development: Impact on Project Marketing and Negotiations, Korea Review of International Studies, Volume 16, Special Issue 10, 153-163, ISSN – 1226-4741, https://kristudies.org/vol-16-issue-10-sp/ (ABDC)
  • Time Series Analysis: An Application of SARIMA Model in General Trade to Forecast Sales, Journal of University of Shanghai for Science and Technology 25(03), Volume 25, Issue 03, ISSN: 1007-6735, PP 55-68 Mar-23 (Scopus) https://jusst.org/wp-content/uploads/2023/03/Time-Series-Analysis-An-Application-of-SARIMA.pdf
  • Impact of Informative and Persuasive on Personal Selling: BPL Mobile- A Case Study, INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN ENGINEERING & MANAGEMENT, Volume-9, Issue-5, pp59-63, ISSN: 2350-0557, (Innovative Research Publication), IJIREM is an Indian Citation Index (ici)Journal since October 2021, Oct-22
    https://acspublisher.com/journals/index.php/ijirem/article/view/10732/9373
  • Analytical Study of PSUs’ Environmental and Philanthropic CSR, Benefits to Local Beneficiaries in Odisha, YMER, Volume 21, Issue 8, pp660-675, YMER ISSN : 0044-0477, Scopus, 2022, ymerdigital
  • ADOPTION AND BENEFITS OF INSURTECH, CUSTOMER SATISFACTION, CUSTOMER RETENTION IN MOTOR INSURANCE: THE LITERATURES STUDY, Business, Management and Economics Engineering, 2022 Volume 20 Issue 2, pp1869-1883, ISSN: 2669-2481, eISSN: 2669-249X, Scopus, Vilnius Technology Technical University, 2022
  • Cow Dung, Social Responsibility and Economic Development of Tribal Women: A Case Study in Sundergarh District, Orissa Economic Association Journal, 142 : Orissa Economic Journal, Vol. 50, No. 1 & 2, pp142-146, ISSN PRINT 0976-5409, ABDC, UGC CARE, 2021
    https://www.researchgate.net/profile/Minati-Mallick/publication/338740919_OEA_Journal_2017_page_no193/links/5e2823264585150ee7786a7d/OEA-Journal-2017-page-no193.pdf#page=142
  • ACTIVITIES, MARKETING STRATEGIES AND BRAND PERFORMANCE OF FPOS’IN ODISHA-THE EASTERN STATE OF INDIA, International Journal of Management, Volume 11, Issue 10, pp1266-1287, ISSN Print: 0976-6502, ISSN Online: 0976-6510, Scopus, 2020 http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=10
  • Trends and Developments of Digital Marketing and Digital Ecosystem Model for Rural Market Growth in India, JOURNAL OF CRITICAL REVIEWS, VOL 7, ISSUE 19, 2020, pp11123-11145, ISSN- 2394-5125, Scopus https://www.jcreview.com/admin/Uploads/Files/6369db8d9cdbb9.37473432.pdf
  • Employees’ participation in CSR, management: special reference to Odisha, International Journal of Indian Psychȯlogy, Volume 8, Issue 2, pp 01-7, ISSN: 2349-3429 (Print), ISSN 2348-5396 (Online), IJIP Journal is the psychological, peer-reviewed, refereed, academic international journal, 2020, IJIP Journal is the psychological, peer-reviewed, refereed,  academic international journal http://www.ijip.in
  • CSR of MLM Companies in Odisha: Vestige a Case Study, IJRAR, Volume 6, Issue 2, pp855-866, P- ISSN 2349-5138, E-ISSN 2348-1269m, International Peer Reviewed & Refereed Journal, Open Access Journal, 2019 https://ssrn.com/abstract=3584398 or http://dx.doi.org/10.2139/ssrn.3584398
  • The influence of Western Ethics and Indian Philosophy on Corporate Social Responsibility -A Comparative Overview, International Journal of Human Rights and Constitutional Studies, Vol. 6, No. 2, pp 108-125, Inderscience, UGC-CARE, 2018 https://doi.org/10.1504/ IJHRCS.2018.093983
  • RELIGIOSITY CSR ATTITUDE AND CSR BEHAVIOUR AN EMPIRICAL STUDY ON SMEs OF ODISHA, International Journal of Indian Culture and Business Management, Vol. 17, No. 3, pp 359-382, Inderscience, UGC-CARE, ABDC, 2018 https://www.inderscienceonline.com/doi/abs/10.1504/IJICBM.2018.094589
  • Consumer Response: Examining Religiosity, CSR Attitude, CSR Behaviour of SMEs Executives in Odisha, Journal of Marketing and Consumer Research www.iiste.org An International Peer-reviewed Journal, Vol. 33, pp 01-12, ISSN 2422-8451, peer-reviewed, international and interdisciplinary research journal, 2017 https://iiste.org/Journals/index.php/JMCR/article/view/36177