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Yugma-2026 (National Level Oratory Contest) will be held on 21st & 22nd Feb 2026.| Recruitment for the faculty position.| Summer Internship Program (SIP) Success Stories-2025 as narrated by Prof. Jinasis Mohanty, Dean (T & P). | 40-Hour Value Added Course on Behavioural Intelligence through NLP in association with CHDNLR, Mumbai commenced on 11th August 2025. | ASTHA School of Management has been recognized as the Best Management Institute of Odisha at the Odisha Technological Conclave - 2024! |

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Arup Kumar Goswami_Publication

Arup Kumar Goswami_Publication

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Arup Kumar Goswami
Asst. Professor

Research & Publications

Journal Articles:

Published an article titled: Influence of Sustainability Initiatives on Consumer Perceptions: A Case Study on Indian FMCG Industry published in Routledg “Taylor and Francis Groups. DOI: 10.1080/10406026.2025.2508749.
Presented a paper titled: Tourist ambience and destination sustainability: A study of the mediating role of Green Brand Equity at the International Conference on Fostering Management, Bhubaneswar. on 28th and 29th of June 2025.