Prafulla Kumar Padhi, Ph.D.
Associate Professor
In The Sphere Of: Marketing
Qualification: Ph.D. from Sri Sri University, MBA & M.Com
Email: pkpadhi@asthaeducation.in
He has completed his Ph.D in Management from Sri Sri University, Cuttack, Odisha, India and basic educated in B,Com, M.Com and SMIT- IIT- KGP. He has participated in 32 seminars and conferences, and presented research papers. The 21 research publications entitle of WoS, Scopus, ABDC, UGC-Care and UGC referred Journals. There are two books in the field of management, contributed by him to the management education. His key areas of research and consulting are CSR, Business Model and Social Science. The area of teaching scopes to Marketing Management, whereas the real time business projects, business promotion and Ads content creation are the base of teaching and learning pedagogy. He has more than 12 years of teaching experience in different B-Schools in India and 10 years of marketing experience in different corporate such as BPL Mobile, AIRTEL, ICICI Bank, Reliance Life and CIPLA. Sales Team Management, Management of Distribution Channels and personal selling are the strength of his knowledge basket.
Education
- Ph.D in Management, Sri Sri University
- MBA in Marketing & Finance, Sambalpur University
- M.Com, Sikkim- Manipal University
- B.Com, Sambalpur University
Research Interest
- Marketing
- CSR
- Social Science
- Field Work: The study of rural infrastructure development fund (RIDF) NABARD, Impact evaluation in Odisha, association with IIT – KGP, in year 2015.
- Field Work: Coping With Changing Climate: The Role of Sustainable Use and Management of Traditional Water Harvesting System in Odisha and West Bengal in association with Indian Council of Social Science Research and IIT-KGP, in year 2015.
Teaching Interest
- Core Marketing
- Digital Marketing
- Sales & Distribution Management
- Personal Selling Management
Training & Consultancy
Training
- On Entrepreneurship Development, EDP TRAINING PROGRAMME, organized by Regional Industries Centre, Rourkela
- Corporate Training
- Sales Team Management
- Personal Selling
- Distribution Channel Management
- Desk Research
Consultancy
- BRINTON CARPETS
- UM MOTORS
- CHEF SET
- ESAF BANK
- GITS
- HAIER
- IMRB
- INDITRADE
- KOTEL PATIL
- LODHA BUILDERS
