• A Study on Service Continuation Intention of Consumers of Door-step Services in the Context of Influencer Marketing. Blueink Publisher (P1-111, ISBN:978-93-92473-65-4

Chapter in a Book:

• Blockchain-Based Marketing Management, Journal of Electrical Systems, JES is indexed by SCOPUS and ISI Thomson Reuters. 20(1). ISSN 1112-5209 / JES indexed by SCOPUS and ISI Thompson Reuters.

Journal Articles:

• Resilience Factors in Sales Workers: Social Communications, Social Change, and Social Engagement. Academy Review, 60(1), 50-61(https://doi.org/10.32342/2074-5354-2024-1-60-4)
• Community engagement, the context for teachers’ work-efficiency? A TISM approach. RGSA–Social and Environmental Management Magazine, 18(4), 1-24, (https://doi.org/10.24857/rgsa.v18n4-125)
• How Do Business Digitalisation, Organisational Leadership, Innovation, and Entrepreneurship Sustainability Interact? A Meta-Analysis Approach. European Journal of Sustainable Development (2025), 14, 3, 990-1010 ISSN: 2239-5938 Doi: http://doi.org//10.14207/ejsd.2025.v14n3p990
• Customer-Engagement, Value Creation, & Delivery Leads To Resilient Marketing: A Sentiment Analysis. Educational Administration: Theory And Practice, 30(4), 4291- 4299,(https://kuey.net/https://doi.org/10.53555/kuey.v30i4.2199)
• The relationship of content and affiliate marketing strategies with varying shopping behaviours. Entrepreneurship and Sustainability Issues, 13(2), 325-339. http://doi.org/10.9770/y3764249885
• Variety-seeking shopping behaviours in the age of green content marketing, affiliate marketing, and shopping motive: a TCCM approach. Sustainability 2025, 17, 5708, ISSN: 2071-1050, Indexed by Scopus, Web of Science, ESCI, DOAJ. Quartile: Q2 (Scopus-based) SCImago Journal Rank, Impact Fact. – 3.3, https://doi.org/10.3390/su17135708
• Online shopping motives by content marketing, affiliate marketing, and brand value : A strategic relationship through sentiment analysis. NIU International Journal of Human Rights, ISSN : 2394-0198, Vol – 12, [2025], Approved UGC CARE -1 Impact Fact. – 6.5

Patent:

• Block chain-based Marketing display device, Design No. 412825-001